Today, it’s not enough just to build a website to attract new customers to your company. It’s also vital to ensure that clients do not face any difficulties or challenges while interacting with it. That is possible to achieve only by paying enough attention to the site’s UI and UX design. However, if you have no required skills, many different agencies provide impeccable UX UI design services that can help you.
And in this article, we will discover the essence of these designs and reveal the benefits they can bring to your business so that after reading, you will see whether you need them or not.
What is UI design
The UI, or user interface, is the type of design that determines the color, shape, size, and arrangement of various website elements, names, and font sizes. That is, the UI is about the interface appearance, and here, the task is to place accents and highlight certain elements of the site or product. In other words, this design makes the product or resource pleasant to interact with. For example, the perception of the text depends on how it is divided into paragraphs, font size and type, the presence of headings and illustrations, and the space surrounding the text. And that is what the user interface design deals with.
Hence, UI designers are specialists who create alluring and functional interfaces for websites, mobile applications, programs, etc. They craft (draw) numerous graphic elements (buttons, menus, forms, icons), add effects and animation, and select fonts and colors. Moreover, these designers develop adaptive interfaces that can be utilized on any gadgets (computers, smartphones, tablets, and so on).
What is UX design
The UX, or user experience, is the type of design, the goal of which is to solve functionality issues by ensuring the convenience of using a resource, tool, or service. That is, if the UX design of the site is carefully thought out, it is convenient for the users to interact with it, and they encounter no troubles while looking for the desired information, for instance.
Therefore, UX designers are the professionals who analyze the behavior and experience of users and work out efficient site logic. Accordingly, they are responsible for the user-friendliness, informativeness, and intuitiveness of the interface. Their task is to think over the best position of blocks so that any customer can easily interact with the resource.
There are differences between the UI and UX design and their spheres of application, but to get the solution of your dreams that will work in your favor, they should not be split and regarded as separate units.
Why is UI/UX design vital?
Attraction of users
The first thing the website visitors notice when they come to your resource is its design and usability. Hence, even before reading a word, the users get an immediate impression from it and determine whether they will stay on the resource or not. And since UI/UX designers focus on the aesthetics and user-friendliness of your site, they can influence such a decision. Therefore, if you do not want to lose your potential customers and wish your site to convert, you should work on the UI/UX design thoroughly.
Retention of users
This benefit follows the previous one, as if people enjoy staying on the site, the chance that they will come back is high. It means that UI and UX assist in their retention, which is also very important. So, if your website is plain or too complicated, it can be pretty difficult to get loyal customers. But with UX design, the site will be remembered by users, and they will be more likely to revisit it. And this will have a positive impact not only on traffic but also on the business itself.
As we’ve already mentioned, the way the website looks is no less critical than its convenience. Hence, when people visit your website, you expect them to perform some actions (to buy or to subscribe, for example), and the combination of UI and UX design takes care of their flawless journey. This way, while going across your resource, users will quickly find the information of their interest as a good design seamlessly guides them.
Products should be available to all segments of the population. It means that people with various disabilities must also be taken into account while designing the website. To create such projects, designers should consider many factors, such as color selection, text size, fonts, and so on. In addition, this principle presupposes that you create products that are easy to use for everyone, not just people with special needs. And this ultimately leads to a more effective UX and increases the credibility of the brand itself.
This advantage may seem too obvious to be regarded, but we still want to talk about it.
Given that UI/UX design is all about satisfying the needs of your clients, it’s more than logical to say that it makes a great contribution to your happiness, too. That is, if website visitors are fascinated by your website, they will study the products you offer. If they study the products you offer, there’s a big chance that they will place an order. If they place an order, you will get revenue. If you get revenue, your business will become prosperous. If your business is prosperous, it will grow and improve. And that is the ultimate goal you pursue, isn’t it?
On a final note
As you can see, there are various benefits of UX design as well as the UI one. And roughly speaking, they are all aimed at making your company successful in your market. That is why, if you see that something is wrong with your conversions or if you are just about creating your own website, you should work hard on the UI/UX design.
We hope that the information above was valuable for you and that after studying it, you have no doubts about the importance of this design. Moreover, we believe that it convinced you to do your best to make your resource prominent, consistent, and convenient.