Reddit is one of the most fabulous channels for influencers, businesses, and marketers. Still, it is a bit tricky to advertise to the users of this platform. That is unless you know how to create content that fits Reddit and can capture people’s attention straight away.
Since 2017, Reddit offers users the opportunity to post, view, and even download amazing videos. Before this, you had to use platforms like YouTube and post the links on Reddit. Today, it is very simple to use it for videos, even for something great – downloading the videos you like (you can check out https://setapp.com/how-to/download-reddit-videos to learn how the Reddit downloading works). If you want to share a video, keep reading to learn some useful tricks.
Why You Should Post Videos on Reddit
If you are a marketer, business owner, content creation, or on a mission to promote something, this is a great social network for you. The brand has been online since 2005. In 2019 alone, the platform grew by over 30%, and the pandemic the year later made it even stronger. In 2021, there were 336 million posts from users.
With millions of users and views on a regular basis, this is one of the best opportunities for you to promote and market something. Reddit is all about conversations and community, which makes it the perfect place to gain some traction.
Tips and Tricks for Videos on Reddit
If you decide to use Reddit, you should be very cautious and plan your videos wisely. This platform is used for communication within different communities, and going too strong about your brand can be your downfall.
That being said, here are some great tricks you should know when creating and posting videos.
Use the Right Subreddits
The first thing that you should know about Reddit – and always abide by – are the rules of the community. Before you promote things in a subreddit, read the rules to see what you can and cannot do. Your video should be based on this.
Take, for example, TikTok’s attempt to promote its services on this platform. Their ad campaign was perceived as too controversial and unleashed a series of negative comments from users of this platform. The idea was to prompt people to download the app, create and share a video in Reddit comments, all to win Reddit Awards.
Many of the comments were negative and from users who defend their community’s rules.
If you do decide to use Reddit, you need to embed yourself in the community and respect their rules. Users here gather together for different reasons, and you must know them before you pick the subreddit.
In addition to offering your product, service, or promoting something, offer users some value. Finding the Subreddit is only the first step. At this point, you should be learning what the ‘siblings’ in the Subreddit care about and what they search on this platform. If you know that, you can offer them value in your videos and make them more attractive to users.
Start by checking the discussions in the comments. See if you can find a trend in the questions or the comments related to what you’re offering. Check out other videos published there to see what works and what doesn’t.
Using Reddit for marketing should focus on creating valuable content that will offer something of relevance such as useful information or a great idea. Your videos should prompt discussion, make people want to comment, and engage them.
Initiate Your Own Subreddit
Since you’ll already be publishing videos, it’s also a good idea to initiate your own subreddit where people can come once they discover the value of your videos. On the subreddit, users can discuss your niche or your brand. This is also an amazing way to build connections with potential customers or followers.
Go for Entertainment
Your videos should not be all about marketing the product or offering solutions to the users. They should also be engaging and entertaining to convince people to take action. If you want to get more comments and eyes for your videos, which is probably the case, try and insert something entertaining.
It doesn’t matter if you are a brand or an influencer – Reddit can be an amazing platform for you. While it has huge potential, it is also quite challenging to create content for this platform. You need to be consistent with the quality, perform a great deal of research, and figure out a way to captivate your audience. If you find Reddit unuseful you can also delete your Reddit account
When you find the right topic for your video, the best place to post it, as well as create something of great quality, you are in for great success on this platform.