Tutublue: Redefining Sun Protection and Swimwear with Style, Innovation, and Sustainability

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In the realm of beachwear and sun protection, there's a rising star that's making waves – Tutublue. Far more than just another swimwear brand, Tutublue embodies a fusion of style, innovation, and sustainability, offering not only stunning swimwear but also cutting-edge sun protection technology.

From its inception to its meteoric rise, Tutublue has captured the imagination of beach enthusiasts and investors alike, promising to transform how we approach sun safety and beach fashion.

Tutublue, a UV-resistant 1-piece beach suit, was started by Sarah Buxton. The company launch date is unknown. As of November 2026, Tutublue net worth is $800,000 and they’re pulling in a whopping $11 million in annual revenue.

On February 19, 2016, they appeared on Season 7 of Shark Tank USA seeking $200,000 for 20% of equity valuing the company at $800,000.

However, the Sharks were not interested in investing in Tutublue. Sharks stated that the company was too early to invest so the founder had to walk empty-handed.

Tutublue is still in business. The goal is to provide a sun-protective swimwear brand for women, and men on a positive level. Tutublue products are available on the official website and Amazon.

Tutublue net Worth 2026

Tutublue Swimwear's net worth in 2026 was $800,000.

Tutublue net Worth 2026

Tutublue net worth in 2026 was $700,000.

Tutublue net Worth 2026

Tutublue net worth in 2026 was $600,000.

Tutublue net Worth 2020

In 2020, Tutublue net worth was $500,000.

What Was The Net Worth Of Tutublue Before Appearing On Shark Tank?

Before appearing on Shark Tank Tutublue had a net worth of $800,000.

Who Is The Founder Of Tutublue?

Tutublue was founded by Sarah Buxton. The company launch date is unknown. She loves the sun and ocean, fitness, and health. Because of these reasons, she got the idea to start a business. Tutublue’s founder, Sarah Buxton, has a net worth of USD 700,000 as of 2026.

Origins and Inspirations

Tutublue's journey began with Sarah Buxton, a passionate surfer and nature lover, who experienced firsthand the harsh realities of prolonged sun exposure. Faced with sunburns and growing concerns about UV radiation's detrimental effects, Buxton embarked on a quest to create swimwear that not only looked fabulous but also provided unparalleled sun protection.

Drawing from her background in fashion design and her deep-rooted love for the environment, she set out to develop a product that seamlessly blended style with functionality.

Driven by the vibrant hues and patterns of the ocean, Buxton envisioned swimwear that would not only shield wearers from the sun's harmful rays but also reflect the beauty of the natural world. Thus, Tutublue was born, a brand dedicated to empowering individuals to enjoy the outdoors while safeguarding their skin and the planet.

The Tutublue Advantage

What sets Tutublue apart is its innovative approach to sun protection. Unlike conventional swimwear, which relies on topical treatments or temporary SPF coatings, Tutublue integrates UPF (Ultraviolet Protection Factor) directly into its fabric.

This groundbreaking technology ensures that wearers receive long-lasting protection against UV radiation without the need for constant reapplication or concerns about chemicals leaching into the environment.

Tutublue's fabric is meticulously engineered to block out harmful UV rays, boasting a UPF 50+ rating – the highest level of protection available. This superior level of sun protection exceeds that of traditional swimsuits, making Tutublue the go-to choice for individuals seeking maximum protection during extended outdoor activities.

Moreover, Tutublue prioritizes comfort and style without compromising on performance. Crafted from lightweight, breathable materials, Tutublue swimwear offers unparalleled comfort even in the most challenging conditions.

The designs are thoughtfully curated to reflect the splendour of nature, featuring captivating patterns inspired by marine life, tropical landscapes, and exotic flora.

Commitment to Sustainability

Beyond its functional benefits, Tutublue is deeply committed to environmental sustainability. Recognizing the fashion industry's environmental impact, Buxton has made it a priority to minimize Tutublue's ecological footprint at every stage of production.

From utilizing recycled fabrics to employing water-saving dyeing techniques, Tutublue strives to uphold the highest standards of sustainability.

Moreover, Tutublue advocates for responsible sun protection practices that promote both human health and environmental conservation. By championing the use of UPF clothing as an eco-friendly alternative to chemical sunscreens, Tutublue aims to reduce the proliferation of harmful chemicals in our oceans, safeguarding delicate marine ecosystems for generations to come.

Recognition and Expansion

Since its inception, Tutublue has garnered widespread acclaim from consumers, industry experts, and outdoor enthusiasts alike. Its unique blend of style, sun protection, and sustainability has earned it a devoted following and numerous accolades within the fashion and wellness spheres.

Tutublue's success has not gone unnoticed by investors, paving the way for significant growth and expansion opportunities. From its modest beginnings, Tutublue has scaled up production and distribution to meet soaring demand.

Today, Tutublue products can be found in speciality boutiques, online retailers, and select department stores worldwide, bringing its signature blend of style and sun protection to beachgoers across the globe.

The Tutublue Experience

Choosing Tutublue isn't just about buying swimwear, it's about embracing a lifestyle centred around sun safety, style, and sustainability. Whether you're catching waves, lounging by the shore, or exploring tropical paradises, Tutublue empowers you to enjoy the outdoors with confidence and peace of mind.

How Was Tutu Blue Going Before Shark Tank?

Three women spin and dance their way in Shark Tank, each clad in a blue, pink, and cosmos-looking suit, respectively. The woman in the blue suit introduces herself as Sarah Bustin, and Sarah is from Los Angeles, California. Her company is Tutu Blue, and she is seeking an investment of $200,000 for a 20% stake in her company.

Sarah is here to change the look of swimwear. We have all been there for a day at the beach, surfing, hanging out in the sand, or boating, whatever you do, you are careful to reapply your sunscreen throughout the day until you get home and find out you missed a spot. A red, painful sunburn alerts you that you missed a spot, and fortunately, Tutu Blue is now an answer to those problems.

Tutu Blue is the first of its kind, a one-piece swimsuit, made of 50 UPF fabric. UPF 50 fabric blocks out more than 90% of the sun’s harmful rays; the fabric is lightweight, durable, and comfortable (Sarah, evidently in shape, lifts her leg above her head to show just how flexible the suit is).

It cleans quickly as well and keeps you cool, so if you are someone who constantly overheats, Tutu Blue can help you remain cool. So, which one of the Sharks is ready to swim in the waters with Sarah?

What Happened To Tutu Blue On Shark Tank?

Tutublue was represented on Shark Tank seeking $200,000 for 25% equity.

Tutublue is a new kind of swimwear that infuses UPF 50 right into the fabric of the suit. It is, therefore, a sunscreen alternative.

Kevin O’Leary mentions the problem of demographics since it covers more skin, but she has no numbers because she just started a little over a month ago. There is also a children’s line. She is also developing a line of shark-repellant suits.

She says that she was inspired to create the line because of her melanoma diagnosis. The suit costs $220 but has no proof that people want to buy it.

Barbara Corcoran seems interested but goes out because the company is too much in its infancy. Mark Cuban says that she suggested too many directions, therefore, confusing her focus. For the same reason, Robert Herjavec goes out. Mark Cuban goes out as well.

Lori Greiner likes the design but sees it as too early on so she went out. O’Leary likes the idea but says she came in asking for too much money. He goes out.

Final deal: Finally there was no deal made by the owner of Tutu Blue.

Tutu Blue Post Shark Tank Success

Since Sarah’s appearance on Shark Tank, coupled with her popularity and great product, it was seen that it is still a bit too early to speculate on the health of Tutu Blue. However, Tutu Blue has both an Instagram page and a Facebook page, the Facebook page has a weak 1,080 followers, while the Instagram has 1,307 followers, not bad considering the business is merely a year old.

The most limiting factor to Tutu Blue, however, is the exorbitant prices for each suit, women’s short suits, which cover the entire upper half and only down to the mid-thigh, start at the price of $195. The long suits, which cover down to your ankles, cost $220 – however, the most concerning thing is that an item is listed as “Pre-order Ready Launching on 9/9”.

There are some beach leggings available for girls, which start at the price of $64 per unit, there is also a short suit available for girls which starts at $153, and a long suit for girls which starts at $168.

These suits are not exactly affordable. In addition to the rather high prices, the Tutu Blue swimsuits are only available at two stores (one in California, and one in Florida).

Tutublue Shark Tank Update

Two years after appearing on Shark Tank, Buxton continues to expand her tutu blue line of swimsuits. In May 2018, tutublue announced its new men’s line of activewear which includes pullover rash guards and long swimsuits. She has also received several inquiries from Turkey, Kuwait, Saudi Arabia and other Arab countries.

Final Opinion

With its unwavering commitment to quality, innovation, and environmental stewardship, Tutublue is more than a brand, it's a movement. As the world becomes increasingly conscious of the importance of sun protection and sustainability, Tutublue stands at the forefront, inspiring individuals to embrace a brighter, safer, and more stylish future. In a world where every purchase has the power to make a difference, Tutublue invites you to join the journey towards a sunnier, more sustainable tomorrow. So, why settle for ordinary swimwear when you can experience the extraordinary with Tutublue?

FAQs

What makes Tutublue swimwear different from traditional swimsuits?

Tutublue swimwear stands out for its innovative approach to sun protection. Unlike traditional swimsuits that rely on chemical coatings or temporary SPF treatments, Tutublue integrates UPF (Ultraviolet Protection Factor) directly into its fabric. This ensures long-lasting sun protection without the need for reapplication, offering wearers peace of mind during extended outdoor activities.

Is Tutublue committed to sustainability?

Yes, sustainability is at the core of Tutublue's ethos. From utilizing eco-friendly materials, such as recycled fabrics, to implementing water-saving dyeing techniques, Tutublue strives to minimize its environmental footprint at every stage of production. Additionally, Tutublue advocates for responsible sun protection practices that prioritize both human health and environmental conservation.

Where can I purchase Tutublue swimwear and accessories?

Tutublue products are available through various channels, including speciality boutiques, online retailers, and select department stores worldwide. Additionally, you can explore Tutublue's official website to browse their latest collections and find authorized retailers in your area. Whether you're seeking stylish swimwear or sun-safe accessories, Tutublue makes it easy to elevate your beachwear game while protecting your skin and the planet.